Andress Eichstadt is the CEO of Staging Studio and co-owner of BY Design, an award-winning staging company based in San Antonio, Texas. Through her leadership at BY Design, she brings hands-on operational experience working directly with occupied and vacant staging projects in a competitive market.
As CEO of Staging Studio, Andress develops business and design training programs that have helped thousands of staging professionals worldwide implement clear, practical systems for pricing, client communication, and profitability.
Her work focuses on helping stagers move away from inconsistent bidding and reactive pricing toward structured, repeatable pricing models that support sustainable growth, stronger margins, and long-term business stability.
Follow Staging Studio on InstagramFrom Survival Pricing to Sustainable Profit in Your Staging Business
Most stagers do not intentionally underprice their work. Survival pricing usually begins with good intentions. You want to win the project, stay competitive, help the client, or keep momentum going in your business. Over time, however, those small compromises begin to compound. The calendar fills up, but margins stay thin. Inventory replacement gets delayed. Time off feels impossible. Growth starts to feel risky instead of exciting.
In this practical, no-shame session, Andress Eichstadt walks attendees through a sustainable pricing framework built specifically for real staging businesses. Participants will learn how to recognize where survival pricing patterns show up, establish pricing guardrails that protect both profit and capacity, and select pricing methods that align with their specific service model.
The focus is clarity and repeatability. RESACON attendees will explore how pricing can support operations, fund inventory reinvestment, protect time and energy, and position a staging company for long-term stability without guilt, comparison, or guesswork.
You Will Leave This Session With
Clear pricing guardrails that prevent underbidding, including minimums, boundaries, deposits, and scope limits
A practical understanding of when to use hourly, cost-plus, or project-based pricing models
A repeatable pricing structure for at least one core service such as consultations, occupied staging add-ons, or vacant staging
Communication strategies that allow you to present pricing confidently and respond to objections without defensiveness
This Session is Best Suited For:
New staging business owners, Established staging businesses, Advanced or scaling staging companies, Occupied staging focused businesses, Vacant staging focused businesses, Mixed occupied and vacant services, Design or styling-led businesses expanding into staging, Owners focused on pricing and profitability
This Session May Not Be the Best Fit For:
Advanced or highly scaled businesses seeking deep strategy.
Content Focus:
Pricing Strategy and Profitability | Cash Flow, Inventory Investment, and ROI |
Scaling and Growth Strategies