Home Staging Marketing Systems That Drive Staging Bookings

Grant Findlay-Shirras

Grant Findlay-Shirras is a business systems expert and acquisition operator who helps creative entrepreneurs build companies that generate wealth, not just revenue. He co-owns the RESA Accredited Staging Business Dekora, a luxury staging, furnishing, and interior design company serving Calgary and Kelowna, where he and his wife Amanda grew revenue by 61% and profit by 143% in their first year following acquisition. These results were achieved not by working harder, but by installing the pricing models, operational systems, and marketing discipline that turn good businesses into scalable assets.

Prior to Dekora, Grant co-founded Parkbench.com, growing the platform to $37 million in sales without outside investors and maintaining strong year-over-year growth for eight consecutive years. Over the past decade, he has trained more than 8,000 real estate professionals and delivered keynote presentations and workshops for organizations including RESACON, the Ontario Real Estate Association, and the Richard Ivey Business School.

Grant brings a disciplined, results-driven approach to creative businesses, helping owners move beyond guesswork and into structured growth. His philosophy centers on building systems that generate predictable results, protect profitability, and create long-term business value.

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The Exact Marketing Blueprint That Turned Dekora Around and Grew Revenue 61% in 2025

Most staging businesses believe their biggest challenge is generating more leads. In reality, many businesses struggle because they lack the systems required to convert visibility into consistent inquiries and booked projects.

In this session, Grant Findlay-Shirras shares the exact marketing blueprint used to transform Dekora’s performance and drive 61% revenue growth within a single year, while operating in the same market with the same team. This session focuses on disciplined execution, repeatable processes, and relationship-driven strategies that create predictable business momentum.

Attendees will gain clarity on why visibility alone does not produce bookings, and how to build a structured marketing system that converts attention into real opportunities. From referral development to CRM structure, messaging clarity, and content strategy, this session provides a behind-the-scenes look at the marketing discipline required to sustain growth.

This session is ideal for staging business owners who feel visible but not consistently booked, who rely heavily on word-of-mouth without clear structure, or who are ready to move from reactive marketing to intentional growth.

You Will Leave This Session With

A structured referral engine framework designed to generate consistent inbound opportunities

A clear formula for building offers and marketing messages that attract the right clients

Practical guidance for implementing CRM, email marketing, social media, and signage into one coordinated system

A mindset framework that supports confident decision-making and reduces hesitation around marketing investments

This Session is Best Suited For:

New staging business owners
Established staging businesses
Business owners seeking more consistent lead flow
Owners building or refining marketing systems
Companies ready to scale beyond referral-only growth
Teams seeking repeatable processes that support growth

This session is especially valuable for staging professionals who feel busy but inconsistent in their bookings. Attendees who struggle to convert visibility into signed projects will gain practical tools that support measurable growth and stronger pipeline predictability.