Financial Playbook for Staging Profitability

Grant Findlay-Shirras

BONUS SESSION | limited seating

July 23 | 3 pm – 5 pm

$99 Members | $125 Non-Members

Grant Findlay-Shirras is a business systems expert and acquisition operator who helps creative entrepreneurs build companies that generate wealth, not just revenue. He co-owns the RESA Accredited Staging Business Dekora, a luxury staging, furnishing, and interior design company serving Calgary and Kelowna, where he and his wife Amanda grew revenue by 61% and profit by 143% in their first year following acquisition. These results were achieved not by working harder, but by installing the pricing models, operational systems, and marketing discipline that turn good businesses into scalable assets.

Prior to Dekora, Grant co-founded Parkbench.com, growing the platform to $37 million in sales without outside investors and maintaining strong year-over-year growth for eight consecutive years. Over the past decade, he has trained more than 8,000 real estate professionals and delivered keynote presentations and workshops for organizations including RESACON, the Ontario Real Estate Association, and the Richard Ivey Business School.

Grant brings a disciplined, results-driven approach to creative businesses, helping owners move beyond guesswork and into structured growth. His philosophy centers on building systems that generate predictable results, protect profitability, and create long-term business value.

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The Financial Playbook to Grow, Profit, and Exit Without Burning Out or Going Broke

Thursday, July 23 3:00 pm pst

$99 RESA® Members | $125 Non-Members
Limited Seating | Pre-Conference Session

REQUIRES A GENERAL ADMISSION TICKET TO ATTEND

Scaling a staging business is not just about growth. It is about profitable, sustainable growth that protects margins, supports cash flow, and builds a business that creates long-term value.

In this extended-format bonus session, Grant Findlay-Shirras shares the financial playbook used during the first year of owning Dekora, where revenue increased by 61% and profit grew by 143%. These results were achieved by installing disciplined financial systems, pricing structures, and operational habits that allowed the business to grow without losing control of cash flow or profitability.

This session is designed to go deeper than a traditional conference session, giving attendees additional time to understand the financial realities behind sustainable growth. Participants will gain clarity on the financial truths that apply to staging businesses at every stage, from early startup to scaling operations or preparing for long-term exit strategies.

Grant’s approach focuses on practical financial decision-making that creative entrepreneurs can actually implement. His methods translate complex financial principles into straightforward systems that help business owners track performance, control expenses, and make confident decisions about growth.

This session is ideal for staging business owners who feel busy but uncertain about profitability, who are growing quickly but worried about financial risk, or who want to build a business that can eventually be sold or transitioned.

Attendees will walk away with tools they can implement immediately, along with a clearer understanding of how to build financial strength without sacrificing personal well-being or long-term sustainability.

This extended session format allows more time for discussion, questions, and real-world application, making it especially valuable for those seeking deeper financial clarity.

You Will Leave This Session With

Daily cash tracking habits that provide real-time visibility into business performance and financial health

A clear understanding of the five revenue growth levers that increase sales without increasing workload

A structured pricing approach that supports profitability and eliminates undercharging

A practical cost-cutting hierarchy to stabilize operations when revenue slows

Financial decision-making frameworks that support long-term growth without burnout

Why This is a Bonus Session:

This extended-format session takes place before RESACON officially begins and is designed for deeper learning in a smaller group environment. Attendees will have additional time to ask questions, explore real-world examples, and gain clarity on financial decisions that impact long-term business success.

Limited seating available.

This Session is Best Suited For:

New staging business owners
Established staging businesses
Owners preparing to scale operations
Business owners experiencing financial pressure or inconsistent profitability
Companies refining pricing models and cost controls
Owners thinking about long-term exit or succession planning

This session is especially valuable for staging professionals who want greater clarity around profitability, pricing, and financial decision-making. Attendees who feel uncertain about cash flow, margins, or growth sustainability will gain structured tools they can apply immediately.