Al Salas
SPONSORED BONUS SESSION | limited seating
July 23 | 11 am – 1 pm
$99 Members | $125 Non-Members
Aurelio Salas is a corporate finance advisor, investor, and operator known for helping founders and franchise owners build durable, financially strong businesses.
He specializes in applying private-equity level discipline to owner-operated companies, focusing on financial clarity, asset efficiency, and long-term value creation. His work helps business owners move beyond reactive financial management and toward intentional decision-making that strengthens profitability and resilience.
As CEO of Showhomes, Aurelio works closely with franchise owners to translate complex financial principles into practical strategies that support sustainable growth. His leadership focuses on helping staging professionals understand how financial systems, inventory management, and pricing decisions contribute to long-term enterprise value.
Through his work advising founders and operators, Aurelio has developed a reputation for making financial strategy accessible, actionable, and directly relevant to real-world business operations.
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Profit by Design: Financial Mastery for Staging Professionals
Thursday, July 23 11:00 am pst
$99 RESA® Members | $125 Non-Members
Limited Seating | Pre-Conference Session
REQUIRES A GENERAL ADMISSION TICKET TO ATTEND
You already know how to transform spaces. Now it is time to transform how you understand your numbers.
Many staging business owners work incredibly hard yet still feel uncertain about profitability, pricing decisions, and long-term financial stability. Revenue may be growing, but without financial clarity, growth can create risk instead of opportunity.
In this highly practical bonus session, Aurelio Salas will guide attendees through the financial systems and decision-making frameworks that drive sustainable profitability. Rather than focusing on accounting theory, this session translates complex financial concepts into clear, actionable strategies specifically relevant to staging businesses.
Attendees will learn how to read and interpret their financial statements with confidence, understand how inventory decisions impact long-term business value, and apply performance metrics that reveal whether their operations are truly profitable.
The session also explores how pricing models, inventory investment, and budgeting decisions directly influence financial strength and long-term scalability. Participants will leave with tools that support smarter financial planning, stronger margins, and increased confidence when making growth decisions.
Because profitability is not accidental. It is designed through intentional financial leadership.
You Will Leave This Session With
A clear understanding of how to read and interpret balance sheets, profit and loss statements, and cash flow reports
Practical strategies for managing inventory as an asset that builds long-term business value
Key financial performance metrics you can use to evaluate efficiency and profitability
A framework for building pricing models that support stronger profit margins
Budgeting strategies that align expenses with growth and operational capacity
Increased confidence in making financial decisions that support long-term sustainability
Why This is a Bonus Session:
This extended-format session takes place before RESACON officially begins and is designed for deeper learning in a smaller group environment. Attendees will have additional time to ask questions, explore real-world examples, and gain clarity on financial decisions that impact long-term business success.
Limited seating available.
This Session is Best Suited For:
New staging business owners
Established staging businesses
Mixed occupied and vacant services
Vacant staging focused businesses
Occupied staging focused businesses
Design or styling led businesses expanding into staging
Teams and multi warehouse operations
Owners focused on pricing and profitability
Owners managing teams or contractors
Owners refining systems and operations
Advanced or highly scaled businesses seeking deep strategy
This Session May Not Be the Best Fit For:
Attendees looking for step-by-step beginner bookkeeping instruction
Businesses seeking highly technical accounting certification training
Owners unwilling to review or work with financial data
Attendees focused exclusively on creative or design instruction
Content Focus:
Financial Management and Accounting
Pricing Strategy and Profitability
Cash Flow, Inventory Investment, and ROI