Lauren Lucas is a nationally recognized real estate entrepreneur, AI strategist, and industry educator who helps housing professionals leverage artificial intelligence, automation, and data-driven marketing to improve listing performance, efficiency, and profitability.
As co-founder of the top-producing LKW Home Team in Columbus, Ohio, Lauren has helped more than 650 families buy and sell homes while developing systems that streamline listing marketing, client communication, and operational growth. Through her work in real estate sales and marketing strategy, she has developed deep insight into how staging, presentation, and marketing influence buyer behavior, listing engagement, and final sale outcomes.
Lauren is also the creator of Profit Pulse, an AI-powered CRM designed to help real estate professionals automate marketing, strengthen client relationships, and scale their businesses without burnout.
Featured in Forbes and Yahoo Finance and recognized as a 40 Under 40 honoree, Lauren has spoken on stages such as WealthCon and Keller Williams national events, training thousands of real estate professionals on how to apply AI, automation, and strategic marketing within their businesses.
Known for translating complex technology into practical strategies, Lauren helps professionals across the real estate ecosystem understand how innovation can strengthen partnerships, elevate services, and drive measurable business results.
Follow Lauren Lucas on InstagramStage Smarter: How Home Stagers Use AI, Data, and Strategic Positioning to Win More Listings and Increase Property Value
Home staging is evolving. Today’s most successful staging professionals are not just preparing homes for sale. They are becoming strategic partners who help agents position listings more effectively, influence buyer perception, and support stronger pricing strategies.
In this forward-looking session, you will learn how artificial intelligence, market data, and buyer psychology insights are changing the way listings are marketed and sold. Through real-world examples and practical demonstrations, you will discover how modern stagers are using AI tools to generate design concepts faster, create compelling marketing assets, demonstrate staging ROI to agents and sellers, and automate key business workflows.
You will also explore how staging professionals can strengthen their role within the listing process by presenting their services as a measurable driver of listing performance and client outcomes. Whether you are looking to enhance your marketing impact, build stronger agent partnerships, or streamline your operations, this session will introduce practical tools and strategies you can begin implementing immediately.
Three Practical Takeaways
Know to use AI tools to generate staging concepts, marketing content, and client presentations more efficiently
Ways to demonstrate the measurable value of staging to agents and sellers using data and market insights
Automation strategies that help staging businesses improve efficiency and scale without increasing workload
Content Focus:
Automation and workflow tools | AI and emerging technology | Burnout, sustainability, and work life balance