Nando and Sarah Barnett are joining us from Brisbane, Australia. Together, they lead Sell In Style Property Styling, one of Brisbane’s leading property styling companies known for delivering beautifully curated interiors that maximise property appeal and value. Nando is the Founder and Managing Director of Sell In Style Property Styling and the founder of EVOCH, a high end bespoke staging brand recognized for delivering record setting presentation results, while Sarah serves as Creative Director, guiding the company’s aesthetic vision and styling standards.
With more than a decade of experience building businesses in the renovation and property styling industry, Nando has successfully transformed creative passion into a profitable, scalable enterprise. Under his leadership, Sell In Style has grown into a multi million dollar operation recognized for both creative excellence and strong commercial discipline. Sarah plays a central role in shaping the visual identity of the brand, leading the styling team with a refined eye for detail and a strong understanding of buyer psychology. Her work focuses on transforming properties into aspirational spaces that resonate with buyers while maintaining warmth, balance, and market relevance.
Together, Nando and Sarah have built a business that balances creative excellence with strong operational structure. Their experience includes navigating the realities many staging professionals face, including managing cash flow pressure, protecting margins, leading teams, and making decisions that balance creativity with financial responsibility. Their leadership approach combines design vision with structured business thinking, including pricing strategy, margin control, team development, and long term expansion planning.
In recognition of his impact and leadership, Nando was named Multicultural Entrepreneur of the Year at the 2025 Lord Mayor’s Multicultural Business Awards.
At RESACON, Nando and Sarah bring a practical, honest perspective shaped by real world experience. Their session focuses on helping staging professionals move beyond survival mode and build businesses that are creative, profitable, and built to last.
Follow Sell In Style on InstagramMastering a Profitable Staging Business: Balancing Creative Passion with Business-Driven Growth
Property styling and staging is a creative industry, but creativity alone does not sustain long term success. Building a profitable staging business requires commercial awareness, disciplined decision making, and the ability to balance artistic passion with financial responsibility.
In this session, Nando Barnett shares real world lessons drawn from building multiple businesses, including Renovator’s Life, Sell In Style Property Styling, and EVOCH.
Attendees will gain an honest look at the realities behind growth, including managing margins, navigating cash flow pressure, and making decisions that support both brand integrity and long term profitability.
This session challenges common industry thinking and encourages staging professionals to move beyond creative execution and into business leadership.
Nando and Sarah will explore how pricing, structure, and operational clarity support sustainable growth, and why many creative businesses struggle when financial discipline is overlooked.
Attendees will leave with a stronger understanding of how to build a profitable staging business that supports both creative fulfillment and long term financial stability. Whether navigating early growth or preparing to scale, this session delivers practical perspective rooted in lived experience, not theory.
You Will Leave This Session With
A clearer understanding of how creative decisions impact pricing, margins, and long term profitability in a staging business
Practical strategies to balance creative passion with commercial discipline and structured decision making
A stronger mindset for building a staging business that supports sustainable growth, financial stability, and long term success
This Session is Best Suited For:
New staging business owners
Established staging businesses
Vacant staging focused businesses
Mixed occupied and vacant services
Occupied staging focused businesses
Design or styling led businesses expanding into staging
Teams and multi warehouse operations
Owners focused on pricing and profitability
Owners managing teams or contractors
Owners refining systems and operations
Owners focused on marketing, visibility, or growth
This Session May Not Be the Best Fit For:
Advanced or highly scaled businesses seeking deep strategy
Attendees who prefer lecture only sessions
Content Focus:
Pricing Strategy and Profitability
Cash Flow, Inventory Investment, and ROI
Financial Management and Accounting