Margaret Schaffer is the Founder and Creative Director of REH Interiors, a luxury home staging and interior design firm based in South Florida. Over the past 12 years, she has grown her company from a solo operation into a multi seven figure business supported by a team of more than 10 professionals across design, logistics, warehouse, and administrative roles.
Her work is known for combining elevated design with structured systems, allowing her team to consistently execute high-end staging and interior projects at scale. Through years of growth, rebuilding, and refinement, Margaret has developed clear frameworks for hiring, onboarding, leadership, and culture that support both performance and sustainability in a high-expectation market.
Margaret is passionate about helping staging professionals evolve from doing everything themselves to leading with clarity and intention. She teaches from lived experience, offering practical strategies to build aligned teams, establish strong company culture, and create businesses that grow without sacrificing vision, energy, or quality.
Follow REH Interiors on InstagramHow to Build a Team and Culture in a Staging Business | From Solopreneur to CEO
Scaling a staging business is not just about adding team members. It requires a fundamental shift in leadership, clarity, and culture.
In this session, you will learn how to move from being the primary doer in your business to leading a team with intention. Margaret Schaffer shares the real, behind-the-scenes evolution from solopreneur to CEO, including the mistakes, resets, and systems required to build a sustainable, team-driven staging business.
You will walk through the foundational steps that support long-term growth, starting with self-awareness and vision, then translating that clarity into values, hiring decisions, and operational structure. This session breaks down how to define culture through standards and accountability, how to hire for alignment rather than urgency, and how to implement onboarding and systems that support consistency across your team.
Designed for staging business owners who are growing or preparing to grow a team, this session provides practical frameworks you can immediately apply to strengthen leadership, protect your energy, and build a company that operates beyond you. If you are ready to lead with more clarity and create a staging business that is both scalable and aligned with your life, this session will give you the roadmap to do it with confidence.
You Will Leave This Session With
A clear framework to define your vision, values, and leadership style before building your team
A structured hiring and onboarding approach that improves alignment, accountability, and retention
Practical systems and boundaries that support team performance, protect your energy, and enable scalable growth
This Session is Best Suited For:
Established staging businesses
Advanced or scaling staging companies
Owners managing teams or contractors
Owners refining systems and operations
Owners focused on pricing and profitability
Owners expanding services or markets
Design or styling led businesses expanding into staging
This Session May Not Be the Best Fit For:
Brand new stagers looking for introductory fundamentals
Attendees not planning to hire or build a team
Advanced or highly scaled businesses seeking deep operational or financial strategy
Content Focus:
Hiring, Team Management, and Contractors
HR Practices and Workplace Culture
Burnout, Sustainability, and Work Life Balance