Elaine Penhaul is a recognised global leader in the home staging industry and is widely known for transforming staging from a creative service into a scalable, commercially driven business model.
She is the founder of Lemon and Lime Interiors, a multi award-winning staging company based in the United Kingdom that partners with leading estate agencies including Knight Frank, Savills, and Fine & Country.
Under her leadership, the business has delivered measurable results for clients, with staged properties achieving up to 15% over guide price and selling up to four times faster than unstaged homes.
In 2025, Lemon and Lime Interiors became the first home staging business in the UK to franchise, successfully onboarding multiple franchisees and creating scalable systems designed to support long-term growth. Her work focuses on helping staging businesses move beyond creative execution and into structured operational leadership.
Elaine brings a uniquely analytical perspective to business growth. With a background in mathematics and executive business coaching, she applies data-driven thinking to inventory management, operational workflows, and long-term business strategy. She is also the creator of Stageflow, the first application designed to measure the return on investment of staging, and continues to explore the use of automation and artificial intelligence to improve operational performance.
Follow Lemon and Lime Interiors on InstagramFrom Spare Room to Warehouse: Building Inventory, Logistics, and Warehouse Systems That Support Real Growth
Growth in a staging business does not fail because of creativity. It fails when operations cannot keep up.
As inventory expands, storage becomes more complex, logistics become more expensive, and small inefficiencies quickly turn into costly operational problems. Many staging businesses move from spare rooms to storage units and eventually into warehouses without fully understanding the systems, safety considerations, and leadership decisions required at each stage.
This highly practical RESACON session combines early-stage storage strategies with advanced warehouse planning, giving attendees a clear operational roadmap from first inventory to full warehouse readiness.
Elaine Penhaul will guide attendees through the full lifecycle of staging operations, from managing inventory at home to designing efficient warehouse layouts, selecting the right inventory systems, managing transport decisions, and reducing risk as businesses grow.
Attendees will walk away with clear guidance on how to scale inventory, storage, and logistics without creating unnecessary cost, confusion, or operational bottlenecks.
This interactive RESACON session encourages collaboration, shared learning, and structured problem-solving, allowing attendees to evaluate their current operations and identify the next smartest move for their business.
You Will Leave This Session With
A clearer understanding of how storage, inventory, and logistics decisions impact efficiency, profitability, and long-term scalability
Practical frameworks for managing inventory from early-stage storage through warehouse operations
Guidance for designing storage and warehouse layouts that support accessibility, safety, and operational flow
A structured decision-making process for selecting inventory systems, transport models, and storage solutions
Increased confidence in recognising when current systems are no longer sustainable and what steps to take next
Tools and checklists you can apply immediately to improve organisation, reduce damage risk, and increase operational efficiency
This Session is Best Suited For:
New staging business owners
Established staging businesses
Vacant staging focused businesses
Mixed occupied and vacant services
Owners refining systems and operations
Owners focused on pricing and profitability
Businesses preparing to move into their first warehouse
Businesses currently operating from storage units
Business owners managing growing inventory volumes
Teams planning operational growth
This Session May Not Be the Best Fit For:
Highly scaled businesses operating multiple warehouses with fully established management teams
Companies seeking highly technical software-specific implementation training
Attendees already operating mature warehouse systems with dedicated compliance and operations staff
Businesses looking exclusively for creative styling instruction rather than operational systems
Content Focus:
Warehouse Management and Inventory Control
Operations and Logistics