Andrew Bowen is a Co-Founder of Ash Staging, one of the fastest-growing luxury staging companies in the United States. Known for its refined aesthetic and strategic approach to real estate marketing, Ash has staged thousands of properties across major markets and has been trusted by top agents, developers, and brokers to help position listings for maximum impact.
Under Andrew’s leadership, Ash has grown from a boutique operation into a nationally recognized staging brand, known not only for design but for its ability to influence how properties are positioned, marketed, and perceived in competitive real estate markets. His work has been featured in leading real estate and design publications, and his company has played a role in some of the country’s most notable listings.
Andrew is passionate about elevating the perception of home staging within the real estate industry. Through his work, he focuses on helping staging companies move beyond being seen as a vendor and instead become trusted strategic partners to the agents, brokers, and developers they serve.
At RESACON, Andrew shares the frameworks and lessons learned while building Ash into an authority in its market, offering practical insights for staging business owners who want to strengthen their positioning, visibility, and long-term influence in the industry.
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From Stager to Strategic Partner: Building Authority in Your Market
Many staging businesses reach a point where their work is strong, but the market still sees them as a vendor rather than a strategic partner. In this tactical session, Andrew Bowen shares the framework behind how staging companies can intentionally build authority in their markets and shift how they are perceived by agents, brokers, and developers.
Using the evolution of Ash as a case study, Andrew will walk through the key strategies that move a staging company from being hired for installs to being trusted as a valued advisor in the real estate process. Attendees will learn how positioning, partnerships, visibility, and operational structure work together to strengthen credibility and open doors to higher value opportunities.
This session breaks down how authority is built, where it is reinforced in the market, and how that influence can translate into stronger partnerships, inbound opportunities, and greater pricing power.
You Will Leave This Session With
A clear framework for shifting your positioning from service provider to trusted market authority
Practical strategies to strengthen partnerships with agents, brokers, and developers
A simple roadmap for building visibility and credibility that attracts higher value opportunities
This Session is Best Suited For:
Staging businesses focused on creating a brand, owners focused on marketing, visibility, or growth.
Content Focus:
Branding and positioning | Public relations and media exposure | Building authority and industry influence