Shauna Lynn Simon is the CEO of SLS Academy Inc. and a home staging business strategist who helps staging professionals build profitable companies with strong foundations, pricing that works, systems that scale, and businesses that support their lives instead of consuming them.
She entered the home staging industry in 2008 and operated a high-producing staging company for 15 years before shifting her full-time focus to education, coaching, and helping other stagers strengthen the financial and operational foundations of their businesses.
Shauna Lynn has been recognized as one of the RESA Top 100 Most Influential People in Real Estate Staging and is a multi-award-winning entrepreneur, including receiving the Lori Kim Polk Lifetime Achievement Award. She is also the host of The Real Women Real Business Podcast, where she shares insights and conversations focused on entrepreneurship, business growth, and leadership.
At RESACON, Shauna Lynn shares practical strategies that help staging business owners design companies that are easier to run today while building long-term value for the future.
Follow SLS Academy on InstagramBuild It to Sell: How to Make Your Staging Business Easier to Run Now (and Worth More Later)
Most staging businesses are built to get jobs done, not to build long-term business value. Over time, that can lead to burnout, inconsistent operations, and a business that stays busy – but still doesn’t feel like it’s generating the money it should.
In this session, Shauna Lynn Simon shares how staging business owners can design companies that run more smoothly today while building long-term value for the future.
Attendees will learn what actually drives value in a staging business – beyond inventory – including clean financials, repeatable systems, lead flow, risk reduction, and operational structure – and practical first steps you can implement immediately.
This RESACON session explores everyday changes staging professionals can make to strengthen their business, reduce friction behind the scenes, and avoid common growth-stage mistakes that make a staging business harder to run and harder to scale – whether they are running a solo business or leading a team.
Even if selling your company is not on your immediate horizon, understanding what makes a staging company transferable and valuable gives owners more flexibility and freedom. The same improvements that support smoother operations and stronger revenue also position the business as a real asset with long-term value.
You Will Leave This Session With
A clear understanding of the value drivers that matter most (beyond your inventory)
Practical strategies to avoid common growth-stage mistakes that reduce revenue and increase operational pressure
A buyer-readiness scorecard
A practical 90-day action plan to strengthen operations, improve financial performance, and build long-term business value
This Session is Best Suited For:
Staging businesses at any stage, including solo owners and teams, established staging businesses, scaling staging companies, owners focused on marketing visibility or growth, and owners expanding services or markets.
Content Focus:
Systems | Processes, and SOPs | Burnout, sustainability, and work life balance | Scaling and growth strategies