Shauna Lynn simon
SPONSORED BONUS SESSION | limited seating
July 23 | 11 am – 1 pm
$99 Members | $125 Non-Members
Shauna Lynn Simon is the CEO of SLS Academy Inc. and a trusted business strategist who helps staging professionals build profitable, sustainable companies with strong pricing foundations and scalable systems.
She has been part of the home staging industry since 2008 and successfully operated a high-producing staging business for more than 15 years before transitioning into full-time education and coaching. Her work focuses on helping staging business owners strengthen profitability, build reliable systems, and create businesses that support long-term success rather than constant stress.
Shauna Lynn has been recognized as one of RESA’s Top 100 Most Influential People in Real Estate Staging and is a multi-award-winning entrepreneur, including recipient of the Lori Kim Polk Lifetime Achievement Award. She is also the host of The Real Women Real Business Podcast, where she continues to share insights on business growth, pricing strategy, and leadership.
Follow SLS Academy on InstagramPricing That Sells: How to Charge More (and Get More Yeses) Without Undercutting
Thursday, July 23 11:00 am pst
$99 RESA® Members | $125 Non-Members
Limited Seating | Pre-Conference Session
REQUIRES A GENERAL ADMISSION TICKET TO ATTEND
Pricing is one of the fastest ways to increase profit in a staging business and one of the easiest places to get stuck.
Many stagers undercharge to stay competitive, over-deliver to prove their value, and feel frustrated when clients push back or compare them to lower-priced options. Without clear pricing structure and confident communication, it becomes difficult to protect profit while maintaining strong client relationships.
In this highly practical REASCON bonus session, Shauna Lynn Simon will show you how to price with confidence using a value-based approach that protects your margins and positions you as the professional choice without racing to the bottom.
You’ll learn how to package and communicate your services so clients clearly understand what they’re paying for, including what’s included and what’s not. Shauna Lynn will also walk through simple pricing math that helps you make confident decisions, protect margin, and identify where profit may be leaking.
You’ll also learn how to handle common pricing objections with clear language and boundaries, without discounting or undercutting your value.
Attendees will leave with a practical framework they can apply immediately to evaluate their current pricing, identify opportunities to improve profitability, and choose the next rate increase that makes sense for their market, capacity, and business model – including how to roll out that increase and communicate it confidently to clients.
You Will Leave This Session With
A clear understanding of the difference between cost-plus and value-based pricing
Practical frameworks for packaging services into clear, client-friendly options
Simple pricing math you can use to protect profit margins
Strategies for identifying where profit is leaking in your current pricing
Tools for handling pricing objections without discounting
Greater confidence in presenting pricing in a way that supports stronger yes decisions
Why This is a Bonus Session:
This extended-format session takes place before RESACON officially begins and is designed for deeper learning in a smaller group environment. Attendees will have additional time to ask questions, explore real-world examples, and gain clarity on financial decisions that impact long-term business success.
Limited seating available.
This Session is Best Suited For:
New staging business owners
Established staging businesses
Occupied staging focused businesses
Vacant staging focused businesses
Mixed occupied and vacant services
Design or styling led businesses expanding into staging
Teams and multi warehouse operations
Owners focused on pricing and profitability
Owners managing teams or contractors
This Session May Not Be the Best Fit For:
Advanced or highly scaled businesses seeking deep financial strategy beyond pricing fundamentals
Attendees looking for highly technical accounting instruction
Businesses unwilling to evaluate or adjust their current pricing structure
Content Focus:
Financial Management and Accounting
Pricing Strategy and Profitability
Cash Flow, Inventory Investment, and ROI